Media Outlook 2004
Outdoor
Kirk W. NashOn The Move, Inc
Since the beginning of time there has been outdoor advertising. In the Garden of Eden, both the snake and the apple were outside. Or, if you prefer the 'Big Bang Theory,' that too would have gotten our attention had we been there. Even the animal kingdom through the ages has advertised. The male species with their bright vibrant colors to attract a mate, the porcupine's needles, the cobra's hood, and the ram's horns are all advertising either an attraction or a warning. As...