Media Outlook
Radios Voice Gains Strength Amid Uncertain Times
Rhonda Munk, Premiere Radio Networks
In a year when Americans experienced far-reaching challenges, radio found itself as one of the most resilient and stabilizing means of communication. At years end, more than one-third of radio listeners indicated they were tuning in more now than in the past, according to a special survey. From an advertisers perspective, Joseph A. Iannelli of Procter & Gamble stated that, We are rediscovering radio. On the air, more high-profile personalities debuted on radio. Additionally, technology provided more ways to reach radio listeners with customized...