Media Outlook 2001: ABC TV
Mike ShawABC TV
By now you've no doubt heard that ABC has formed a new, integrated sales and marketing venture called ABC Unlimited. Everyone involved is very excited about its potential. You probably also know we're not the only media company out there talking up integrated sales. Viacom Plus, NBC Connect, and News Corp. One are some of the names that have surfaced in the not-too-distant past.
But, why now? Why have so many media companies moved in this same direction? One reason is: they can. Merger and acquisition activity has resulted in media...