Media in the New Millennium
Gazing into the future of the media industry
Paul Silverman Campbell Soup Company
Not too long ago, Bruce Springsteen sang, 'there's 57 channels and nothin's on.' His problem was obvious he only had fifty-seven channels!
The latest count on my television is about 100, and I believe the maximum available through the latest, greatest dish package is 500. Five hundred television channels! You need a channel just to tell you what's on each channel the TV Guide channel!
The media world has changed, and I expect that it will change as much...