Media 2001: An Interactive Odyssey
Digital technology and convergence put consumers in the director's chair
Scot Butler True North Media
We heralded the new millennium as a chronological milestone. But the turn of the century also marked the true beginning of the era of digital communications. While digital technology has been the backbone of the computer for decades, the shift from analog to digital as a standard in mass communications really began to pick up momentum at the turn of this century. This new digital age will reshape human communication – and our industry – as profoundly as the...