Maximizing Mobile
Chuck Kapelke
Qucik Response Code —those weird-looking 2D code pixel-blocks that seem like Rorschach tests gone bad —are suddenly ubiquitous in magazine and print ads, on billboards, and even in TV campaigns. A recent survey by AT&T Business Solutions found that 88 percent of marketers plan to increase their mobile marketing in 2012, with 41 percent citing QR and other 2D codes as a key part of their plans. The allure is obvious: a QR code is like a key to a secret portal, offering the real-world equivalent of a mouse click. By enabling smartphone users to snap...