Maintaining Customer Partnerships
Keeping pace with todays challenging customers
John D. Hayes American Express Company
There is a lot of talk about the power of brands going into the next century. And the expectation that brands will provide a competitive edge by bringing about customer loyalty.
In addition, as I read marketing and advertising publications, it seems that everything that can be said about loyalty has already been said. So, I thought I would just start off with a dog story.
Between the world wars in Tokyo, there lived a golden brown Akita dog named Hachiko.
She was the...