Kotak Mahindra Bank Ltd: 811 #IndiaInvited

Kotak Mahindra Bank, a private banking company, launched 811, a downloadable digital bank, and promoted it among Indian consumers by encouraging them to embrace diversity.

Campaign Purpose

Despite collaborative efforts over the years by RBI and Government's Pradhan Mantri Jan Dhan Yojana, only 2% of Indians have opened a digital bank account. leading to low engagement with the formal financial ecosystem.

To enable this, Kotak Mahindra Bank launched 811, which is India's first downloadable, full-service digital banking ecosystem on mobile.which aligned itself to bring a mind-set change and make banking digitally inclusive.

Campaign Insight: India is a diverse country with people belonging to various castes, colour & languages. Often, people get judged in their social interactions, as a result, they feel intimidated while...

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