Just Add Cookies
Improving your understanding of your customers and e-marketing programs
Peter Adams Primary KnowledgeWhen you got into the Internet marketing business did you ever think that you would learn how to make cookies? When I say cookies I'm not talking about the kind that you might eat while drinking a glass of milk. The kind of cookies that I am referring to are the ones that are served to web browsers by the Web sites that they visit each day. These cookies play a central role in any interactive marketing effort because, when used correctly, they...