It's 2005. What's New In Gay And Lesbian Marketing?
Stephanie K. Blackwood
Arthur R. Korant
From Advertising Age, August 28, 1972:
“Advertising clearly isn't treating the gay movement as a viable market, deserving of special campaigns and special treatments, as it is now beginning to do with blacks and women, and has done for years with teenagers … According to a New York Daily News executive …'[we] would definitely not run ads using the word gay, or illustrating anything that would be explicit in its homosexual content.' The New YorkTimesfailed 'to...