Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.
Taking marketing in-house is hard enough when the brand's distribution model is direct-to-consumer or all corporate owned. It becomes even more complex with distributed channel partners, like agents or franchisees, because a consistent brand message must be distributed by...