Focus On Usability
The importance of making your Web site easy to navigate
Tracey E. HaunDuPont BiotechnologyImagine going on a shopping trip where you keep getting lost, you can't find what you're looking for and when you do, your shopping cart breaks down and there's no one around to help. This scenario is a common experience on the Internet. A 1999 study conducted by Zona Research showed that almost 39 percent of online shoppers reported difficulty locating the product they wanted to buy and 62 percent have given up while frying to find a product online. Of those...