Do You, And What You Do, Really Matter?

The author extols the personal and professional satisfactions and values of a job in brand building.

Do You, and What You Do, Really Matter?

It is time to not only build the brand, but celebrate it

Tim Mapes Delta Express

Have you ever wondered if what you do really matters? If the sum of your daily efforts really amounts to much in the way of value for you, your family, your organization, or the world at large?

What if it doesn't? What if all of the fast-paced, high-pitched stresses of your life lead to nothing meaningful at the end of the day?

If you happen to be fortunate enough to have been tasked by your...

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