Critical Mass
Lynn Russo Whylly
If you think African Americans are not online in large enough numbers to make online media a useful way to reach them, think again. Or, if you believe they're only interested in entertainment sites, rethink that too.
According to eMarketer, 20.1 million African Americans now use the Internet, outpacing Hispanics (18.1 million) and Asians (10.6 million). They make up 10.9 percent of all U.S. Internet users and are among the early adopters of the mobile Web. Even though fewer of them have home computers (40 percent to 50 percent compared with 70 percent for white...