Trusted, accountable, and results driven. These are attributes most brands, services, media, and, quite frankly, most people strive to achieve. They are also attributes most forms of media will promise. The question is: are they delivering on that promise?
Perhaps a more important question to ask is: when they do deliver on that promise, is the message resonating with today's discriminating, cynical, and demanding consumers across demographics, geographies, and actual behaviors?
Considering the vastness and complexity of today's media landscape with promotions, PR, and marketing overlapping, in addition to technology completely changing the way people listen, view, and interact with...