Branding and Todays Consumer
A smart online branding campaign can actually increase sales
Brain Hunt, DoubleClick
My desk, for the most part, doesnt look like a mall. There are no parking spaces, food courts, or frantic shoppers. But there is a fair amount of shopping going on here. Ive bought bestsellers, new CDs, movie tickets, and a pair of sandals right from my desk all with a few clicks of my keyboard. And Im not alone. Todays consumer is beginning to recognize that they can find whatever they want on the Internet, quickly place an order, and...