Brand-Building in the Experience Economy
Process and employee brand fervor are keys to integrated marketing communications
Jim Garrity First Union
Imagine this: Youve just moved to a new city and a new state, and you need to move your financial accounts to a local institution. Its not a chore that tops your favorite things to do list, but it must be done, and you want a company that is known for good customer service that can serve all of your financial needs.
You remember seeing television ads for one company in particular. While watching sports on TV, you have...