Achieving Success In Global Markets
Local partners are a publisher's eyes and ears
George J. Green Hearst Magazines International
Magazine publishing can be both an international and a global business terms that don't necessarily mean the same thing. At Hearst Magazines International, publishing is not one business, but a lot of local businesses. Hearst has specific magazines for specific markets all over the world.
Sometimes our international business means licensing and sometimes it means joint-venturing. Most often, though, it means transplanting a successful American formula or bringing one to America, as Hearst did with the French title...