Xoom, A Paypal Service: XoomLOL comedy series

Xoom LOL, a finance company, launched a campaign in the US to encourage Filipino immigrants to leave the struggles of the traditional way of sending money and switch to Xoom, the fastest online money transfer to the Philippines.

Campaign details

Brand: Xoom, A Paypal ServiceAgency: Keyframe, Inc.Country: PHILIPPINES

Marketing context

Filipino immigrants in the US are the lifelines of their families in the Philippines. It is important that money is sent with no delays, to avoid further suffering on the part of their recipients. But, they still use slow and unreliable money transfer services just because they come in a cheaper price, forgetting the true need when sending financial help to their loved ones – speed. That's why Xoom launched a 2-part campaign to remind the senders to always choose Xoom, the fastest...

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