Campaign details
Brand: Tourism New ZealandAgency: Special
Campaign Summary
Tourism New Zealand's job is to market New Zealand as a top holiday destination all over the world.
New Zealand had lost its distinctiveness over the last decade, as destinations around the world were emulating our epic landscapes in their tourism advertising.
This is further compounded by the fact that New Zealand is quite far away from its key markets.
'Good Morning World' is a story of how Tourism New Zealand (TNZ) uncovered a unique insight about the ridiculous lengths that New Zealanders (AKA Kiwis) go to welcome...