Campaign details
Brand: TBWA\WorldhealthAgency: TBWA\WorldHealth
Campaign Summary
#BlackHealthNow is an initiative to address ongoing racial bias within the healthcare system that is leading to poor health outcomes for Black Americans. Black Americans are at greater risk for preventable medical complications and death, solely because of the color of their skin.
Launched during Black History Month 2020, Black employees at TBWA\WorldHealth filmed and shared personal stories of racial bias in the healthcare system to provoke discussion in the U.S. and around the world.
When the COVID-19 pandemic and George Floyd protests hit, the campaign expanded to a series...