Campaign details
Advertiser: Taiwan Star TelecomBrand: Taiwan Star TelecomAgency: X-Line CoCountry: Taiwan
Campaign Summary
Due to the high popularity of unlimited data plans, Taiwan ranked World No. 1 of spending the longest time using the internet on mobile devices every day. It even caused large number of "Macular Degeneration" (MD, also call "Eye Cancer") patient to appear. T-Star, Taiwan's smallest mobile carrier, was supposed to encourage the public to use cellphones more to promote business, but, decided to launch the Black Spot campaign to help people prevent MD. After the campaign launched in...