Campaign details
Brand/Sponsor: Hornbach
Title: You Are Alive. Do You Remember?
Campaign Cost: $5-10 million
Campaign Scope: standardized_format
Advertising Agency: HEIMAT, Berlin
Product Type: Brand Campaign
Campaign Start: 03/19/2016
Campaign Ends: 05/01/2016
Campaign Ran: Germany, Austria, Switzerland, Check Republic, Luxembourg, The Netherlands, Slovakia, Romania
Campaign Description: brand identity building
Campaign Summary
In today´s digital world, people easily forget about the analogue reality and haptic experiences. HORNBACH, as the quintessence of authentic, physical gardening experiences, wanted to remind the people of the satisfying experiences while working on a backyard project. Our...