Campaign Summary
This case is about one initiative we don't mind all competing brands and agencies doing/emulating/stealing/taking on as their own – as it'll make our world a little better than it is today. And if that happens, it'll make the Middle East region a little better than it is today.
This case describes how a brand challenged the religious and cultural taboo around adoption in the Middle East and created the first initiative to help the increasing number of orphaned children in the region, find a home.
With "The Homecoming" initiative, we enabled Home Centre to become the first...