Campaign details
Brand: HBO Multicultural MarketingAgency: HBO MulticulturalCountry: USA
Marketing Context
Understanding some of the themes in the documentary as our campaign truths, such as no matter who you are, doubt can be crippling, and achievement is less valuable if it's expected of you, we created an experience that fully allows you to own your own story of defiance. Appealing to those who are in culture doing the unexpected, mainly young and diverse influencers, we rallied them to celebrate the up and comers who also embody that level of perseverance and resilience. The setting of...