Campaign details
Brand: American PecansAgency: Weber Shandwick
Campaign Summary
As the holidays approach, families in the US gather to share presents, memories, and pecan pie. That means big business for The Original Supernut. But a toxic topic threatened to poison every precious gathering all season long: America's 2020 presidential debates and election. Holiday gatherings were going to be a conversational minefield. Americans needed a safe, controversy-free issue to argue with friends and family. So we posed a simple question - one only American Pecans could ask.
Is it PEA-can? Or puh-CON?
This was the crux of The...