Campaign details
Brand/Sponsor: ABS CBN Foundation
Title: Dirty Watercolor
Campaign Cost: low-budget (under $100,000)
Campaign Scope: Local
Advertising Agency: TBWA Santiago Mangada Puno
Campaign Start: 05/19/2016
Campaign Ends: 05/29/2016
Campaign Ran: The Philippines
Campaign Description: Awareness building
Campaign Summary
To raise awareness for Manila's polluted rivers and tributaries, we collaborated with artists to produce artwork. The artists used Dirty Watercolors - unique pigments created using water samples from Manila's most polluted rivers. The samples were processed in a laboratory, decontaminated through autoclave and concentrated to produce colors like black, sepia, burnt...