Campaign details
Brand: Ally FinancialBrand owner: Ally FinancialLead agency: MediaComContributing agencies: Anomaly, RGAMarket: United StatesIndustries: Competitions & contests, Email marketing, Events & experiential, Online display, Online video, Outdoor, out-of-home, Programmatic display, Public relations, Radio & audio, Social media, Virtual & augmented reality, Websites, micrositesMedia channels: BanksBudget: 1 - 3 million
Executive summary
Online bank Ally is one of the smaller players in America's vast financial services sector. It wanted to help a core audience of affluent millennials manage their money better. Its target was to...