Age UK: No one should have no one at Christmas
Principal authors: Martin Beverley, Matthew Philip and Geraldine Ridgway, Manning Gottlieb OMD
Executive summary:
This is a story of how Age UK formed the perfect partnership with John Lewis to combat loneliness at Christmas.
The campaign dramatically raised awareness and created an emotional connection with the issue.
It got the public and the media talking about the issue and believing in the cause.
It galvanised support amongst politicians and in Downing Street.
It returned £2,263,277 in short-term financial value, a 34% ROME.
It inspired 12,236 people to enquire about...