Warning Signs Campaign 2009
Agency The Campaign PalaceAdvertiser The Heart Foundation (Victoria)Author Arwa MahdawiTotal Campaign Expenditure $1 - 2 million
DELAYING HELP WAS COSTING LIVES
Each year in Australia, more than 48,000 major coronary events occur, half of which are fatal. Over 50% of deaths from heart attack happen before the patient gets to hospital and about 25% of people die within one hour of their first symptom. Tragically, one in three of these deaths could have been prevented if the patient had sought medical help faster. Prompt medical help is crucial: not...