Virgin Credit Card
EXECUTIVE SUMMARY
To paraphrase the Virgin Money Managing Director (Rohan Gamble): “...the fastest rate of growth for a new card in Australia ever ... the most successful 12 month period for any card ever, with two months to spare and no previous customer base!” In only 10 months we eclipsed our first year's target by over 240 per cent, achieved overall credit card market share of 3.4 per cent and a Cost Per Account 83 per cent of target.
Virgin Money's challenge was immense: launch a new credit card into one of the world's most mature and...