The Smith's Snackfood Company: How Thinly Cut stopped the chippy slap
Campaign details
Agency: Clemenger BBDO SydneyAdvertiser: The Smith's Snackfood CompanyAuthor: Graham Alvarez, Matt Walters and Jill CumminsTotal campaign expenditure: $2 - 5 million
Executive summary
For too long, Australians have been suffering. Suffering from the Chippy Slap.
Whenever you reached into a bowl of potato chips, there was always someone there to stop you.
Thankfully, Aussies needn't suffer any longer. Because of Smith's Thinly Cut.
This paper demonstrates how our Stop The Chippy Slapcampaign saved Thinly Cut – a...