How acting like a retailer made for happier banking
Agency HOSTAdvertiser BankwestAuthor Carrie BoothTotal Campaign Expenditure $1 - 2 million
This is a tale of consistency and efficiency. It's not exactly the glamorous side of advertising, the ‘breaking grounds of new media’, innovative executions and massive activation campaigns, but in many respects it's the side that's often forgotten. And, as this case study shows, when the elements of having a consistent and recognisable campaign come together with a nice piece of strategic thinking you can really optimise your spend and see the benefits...