Wonderful Wasted Web
Stan Rapp
There is no doubt about it. In the early years of the 21st century – and likely for decades to come – the World Wide Web is the centre of the marketing universe. It is where every company, from the largest to the smallest, must be. It is the place where people increasingly do everything from dating to banking ...where four out of five shoppers in the US tour automotive websites before heading to a dealer ...where smart shoppers compare product features and search out the best price for anything and everything imaginable.
We live...