Win in the engagement game
Tim GreatrexRezonence
In the cluttered media marketplace, bringing a brand's proposition, or promise, to life through engagement is an opportunity not to be missed. Planners now have the tools to deliver effective engagement for campaigns, thus raising the bar for their clients.
The publishing and media industries are at the forefront of the digital revolution, powered by the rapid evolution of the ad-tech world, which is helping brands and planners to engage with their target audiences more effectively than ever before.
Increasingly, smart technology that promotes and captures 'engagement' between readers and content represents...