What will brands look like in 2030?
Nick LiddellDragon Rouge
Brands will play a bigger role in our lives in 2030, but our relationship with them will be more assertive, as we become more responsible for sourcing our vital needs, take control of our own data and become ever more transient.
In December last year, Forbes' website featured an article called 'The Death of Mega-Brands', which predicted that "iconic brands like Tide… Chevrolet, Levi's, Nike, Coca-Cola, Wheaties, Cheerios, Skippy, Ralph Lauren, Gap, and on and on, are going to suffer a precipitous decline in relevance, in sales, and in...