What Are Today's Clients Looking for from Agencies?
Martin Jones AARDepending upon your perspective, life as a client in the year 2001 can be one of two things. In line with the old pint glass analogy, we have the Half-Full Client:
- It's fantastic being a client today!
- So much choice! So many options! So many new opportunities to communicate!
and the Half-Empty Client:
- It's awful being a client today!
- So much choice! So many options! So much that I could get wrong! Too much to do and so little...