Understanding Buyer Behaviour on the Web

Tim Keogh

Discusses consumer attitudes to shopping on the Internet. The importance of `usability studies': independent testing of sites to ensure that they are user-friendly.

Understanding Buyer Behaviour on the Web

Tim Keogh

According to the office of the UKs eEnvoy, statistics show that among its European counterparts, the UK is the country most likely to buy goods and services on the internet. Indeed, 21.6% of people surveyed in the UK said that they occasionally order goods or services online as opposed to Italy, at the other end of the scale, where only 1.1% use the internet on a regular basis for purchasing.

Although the UK may have the largest number of households online, equating to 40.9% of the population, there is no easily recognisable...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands