Understanding ad avoidance and rejection
Roderick White
In this introduction to Admap’s report on ad avoidance, Roderick White examines the research evidence both in the UK and US that people are increasingly trying to avoid advertisements. He looks at TV, Direct Mail, Press and Internet advertising, before moving on to consider what can be done to overcome the problem.
| Ian Brace |
| Karen Olsen |
| Mike Bloxham & Michelle Prieb |
_________________________________________________________________________________________________________________________
Ad avoidance is the flipside of...