TV or not TV? That is no longer Madison Avenue's question
Joe Mandese
Its happening. The internet is becoming television. Okay, some might argue TV is becoming the internet, but the fact is those two media are coming together and evolving into something else. Call it video. Some big marketers and agencies, in fact, are doing just that. Big TV shops such as MediaVest, OMD and Starcom are dropping the word television from their buying groups and replacing it with the word video. Financial services marketer American Express now calls it 'rolling video stock'. The reason: TV isn't just TV...