How should TV and social media be used to maximum effect?
This essay was shortlisted for the Admap Prize 2017.
For more information and to read the winners visit the Prize page.
Marketing Category: Automobiles
There have been a couple of interesting 'how technology has infiltrated our lives' moments recently. First, a Google Home Super Bowl TV ad accidentally triggered Google Home devices in multiple houses across the US. And second, waking up the robots… live. Remotely. (Apparently even Alexa did this in the past.)
The only thought that crossed my mind was: will the next series...