Trendwatch: Video Valets
Vicki LoomesTrendwatching.com
The recent clamour surrounding the launch of Twitter's Periscope and Meerkat has placed live video streaming back under the spotlight, with brands – including Spotify, Red Bull and DKNY – signing up to offer behind-thescenes social content. But the opportunity for brands goes far beyond content creation: in a consumer arena in which customers increasingly expect instant, one-on-one customer service wherever they are, forward-thinking brands should be looking to live video to supercharge customer service.
It's no secret that effective customer service is the backbone of brand-consumer relationships. Yet despite the multiple communication channels...