Trendwatch: Clean Slate brands
Henry MasonTrendwatching.com
With a breed of new brands living by the rules of Business 3.0, not to mention delivering superior quality products and services, consumers are now attracted to unproven and unknown brands the way they were attracted to established brands in the past. 'Established' is often another word for tired if not tainted. The future belongs to Clean Slate Brands.
Consumers are fixated on the 'new' because, so often now, new is superior: new brands are often more innovative, nimble and laser-focused on what consumers want, than the bigger, legacy-laden brands they compete with....