Testing taxis
Cabs are one of the reputedly effective, novel advertising media that we see each day but up until now no evidence of audience registration has been produced. Dave Phillips, Research International, reports on a promising opportunity
Dave Phillips
As advertisers seek increasingly novel media to reach their target audiences and break through the clutter, new and 'fringe' media have come under the spotlight. One thinks immediately of the lids on takeaway meals, the reverse side of transport tickets, banner ads on the Net and so on, but more mainstream opportunities for message display have still not perhaps been...