Survival of the fittest: which US banks weathered the fiscal storm?
James R Gregory
The economic downturn hit the financial industry hard. A few firms survived relatively undamaged, while others have found their relatively strong brands to be of little help in supporting their host company in times of trouble. The forces at work in this recession were so strong that brands hardly mattered. Now that the dust is settling, where do bank brands go from here?
To answer the question, we assessed the strength of American financial brands using Core Brand's proprietary quantitative research study, Corporate Branding Index (CBI),...