Sub-Media Or Sub-Standard Evaluation?
Terry Prue The HPI Research Group
When has there not been an explosion of media opportunities for promotional purposes? It is not such a big step from the carved penis on the kerbstone outside a brothel in Pompeii to the postcard in a telephone booth! The fact that I remember so many 'new' media popping up since I first wrote for Admap is less an indication of a recent ...