Simplicity is the soul of genius
Elena Artemova, ZenithOptimedia Russia
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
Being the one of the hottest current in the marketing world, personalisation can lead communication professionals to cosmic horizons. We can compare personalisation with a space ship that drives marketing and advertising specialists right to the starry future. In this context everything seems to be rather complicated and even scary– the circumstances (space itself) and the method (surfing the universe). This is...