Readership Diary Panels: the State of the Art
Dick Dodson Telmar Communications
During the last decade there has been, in the UK, a major investigation of the use of diaries for collecting readership data. During this study existing research has been reviewed, original research has been undertaken, additional analysis has been carried out of existing data and the interpretation and implications of the findings have been debated at length.
The driving force for all of this has been the JICNARS Diary Panels Technical Study Group. Their final report is soon due for publication and comprises a comprehensive statement of...