Readership among the European business classes

Michael Ryan

Reviews two important European readership surveys: 1) a new survey, 'Chief Executives in Europe 1986'; 2) the 1986 European Businessman Readership Survey (EBRS).

Readership Among the European Business Classes

Michael RyanFinancial Times

Readership among chief executivesin Europe

During 1985 Business Week and the Wall Street Journal Europe planned a readership survey of chief executives in the largest companies of Europe, commissioned Research Services to carry it out, and have now published the results. The survey has subsequently been purchased by the Financial Times.

The industry is not exactly short of readership surveys of senior management in Europe: there are the PES, the EBRS, the International Financial Managers, as well as several specialist surveys – not to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands