Predict the optimum moment
Mobile moments
This article is part of a series of articles on mobile moments. Read more
Automation in mobile marketing may be the new normal but predictive targeting goes further by enabling marketers to make better decisions about their audience and how to engage. It provides the speed and agility to hit the right consumers in the right way, at the right time, thus avoiding resource waste.
For those of us who like to know where our money goes, the world is about to become a little better. Performance, precision and...